Step 5 of 6
Selling nbn® products and services
- Focus on your pitch
As an nbn Retail Services Provider, you will need to find a way to differentiate yourself from the competition and be clear on the key reason why a customer would want to choose your offering. - Brand awareness
Most of what we have focused on to this point has been technical in nature. As you move forward, you will need to consider your investment in marketing and your marketing strategy. - Scale to compete
It's vitally important in the enterprise space that you have the ability to compete nationally. This may require an investment at most of our 121 POIs. - Panels
For large corporations or government agencies, you may need to be on their supplier panel. Getting on these panels is getting your foot in the door. - Customer support
Investment in APIs is a critical success factor, as is your customer support strategy. Your customer support strategy can be a differentiator in the market.