Skip to the article content

This is is a test for red alert, with close icon. Should show only on one page.

The power and potential of partnerships


Discover how businesses can tap into the power of partnerships to help them modernise and transform. 


When it comes to technology, today’s small to medium businesses (SMBs) can deliver on a scale that was once far beyond their reach. Through the potential of modern cloud-based systems utilising automation, analytics, and artificial intelligence, businesses of all sizes can revolutionise themselves as they head into the future.   

At the same time, technology is also becoming more interconnected and complex. This can create challenges for smaller businesses when understanding how to implement these new technologies. For SMBs who lack extensive in-house IT expertise, embarking on this journey can seem daunting, particularly as new technology can lead to increased complexity. As analyst firm Gartner explains, applying and administering new technologies can often feel like a double-edged sword that "enables value, but challenges execution"1. This becomes an even greater challenge when you consider the ongoing IT skills shortage2 currently being experienced throughout the industry.  

When deciding on the path forward, it’s vital for organisations to develop digital strategies and design connectivity solutions that underpin their individual needs. This is where the right partner can make all the difference. 


Finding the right partner


Trusted partners can help businesses take a more holistic view of the many ways technology can assist them, rather than simply delivering a string of piecemeal solutions. Not only can the right partners help create a digital roadmap, develop digital strategies, and put the right connectivity in place – they can help choose the best solutions to ensure a smooth transition.  

As business nbn accredited advisers^ can act as a helpful guide throughout the digital transformation journey while minimising risk, and ensuring technology investments remain aligned with the unique needs of each business. They understand the tech requirements and challenges facing businesses and their customers and can help identify connectivity solutions that suit specific applications, locations, and other business requirements – meeting current and future needs. 

Image depicts an office setting with a man showing a woman information on a tablet.


Looking ahead to tomorrow


While embracing new technology once meant employing specialists, such as networking and security experts, the Managed Service Provider (MSP) model allows businesses to focus on what they do best by putting their technology needs in the hands of those who manage this teach instead.  

This includes taking responsibility for upgrades, infrastructure, platform and software updates and security patches to maximise availability and help ensure the service runs smoothly. 


Getting business nbn connected

business nbn accredited advisers can help make it easier for small businesses to get connected* thanks to their ability to bundle product offerings with nbn services to enhance digital solutions for individual organisations. 

Advisers can assist with determining which solutions are best suited to a business and their unique requirements, and then create a robust migration plan, which reduces the risk of business disruption. They also can liaise with various service providers on the business’ behalf. 


nbn reseller and advice partners are located across regional and metropolitan Australia. Along with technical and business expertise, they also have access to the discounts and other promotions available to nbn partners. 

While new technologies are key to digital transformation and unlocking the next wave of business productivity, they rely on having the right connectivity in place. Partnering with business nbn accredited advisers and MSPs can help ensure that businesses can lay the connectivity foundations to build great things for many years to come. 





Find the right partner for your business

Embrace new technology to help deliver real business outcomes with the support of a business nbn accredited adviser. 






^ business nbn accredited advisers have undertaken a short course on the nbn network. nbn does not sponsor, endorse or guarantee any advice given or representations made (including any recommendations to purchase goods and services or purchase telecommunication services over the nbn network from a phone or internet service provider) and does not guarantee the accuracy of that advice or representation.

* business nbn is not available on the nbn Fixed Wireless network. Not all providers offer plans based on the full range of wholesale business nbn products, product features and services. Availability of wholesale business nbn products, product features and services depends on an end customer’s access technology and area. Ask your preferred provider if they offer plans based on these wholesale business nbn products, product features and services in your area.